• Plan marketing and branding objectives. • Overall responsibility for brand management and corporate identity • Identify, develop, or evaluate marketing and promotion strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors • Formulate, direct, or coordinate marketing and promotion activities or policies to promote products or services, working with advertising • Responsible for effectively managing all marketing campaigns across all channels (offline, online, search, display, social etc.), including set up, launch, tracking & optimization • Coordinate marketing campaigns with company management, considering budget, timelines, content and effectiveness • Organize trade shows, events, client forums, webinars, advertising, and/or email campaigns to drive awareness and new business • Provide search engine optimization including keyword research and competitor analysis • Responsible for monitoring and analyzing market trends within the industry • Develop pricing strategies, balancing firm objectives and customer satisfaction
Requirements
+4 years' experience in marketing, Branding and communications related field Bachelor's Degree or
MBA Preferred in a related field Proven marketing experience for a B2B audience and ability to deliver strong, measurable results
Must be fluent in English
