Requirements
- Consolidated SEO experiences
- Consolidated SEM experience in managing PPC campaigns across Google, Yahoo and Bing.
- Comprehensive understanding of functional marketing, conversion and online customer acquisition
In-depth experience working with web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience working with suggestion management tools such as Click Equations, Marine, Kenshoo, Search Ignite
- Experience working with A / B and multivariate experiments
- Work knowledge of HTML and CSS, limitations and JavaScript development
- Understand ranking indexes and search engine algorithms
- Keep up to date with the latest trends and best practices in SEO and SEM
- Bachelor's degree / Master's degree in a related field
