Customer Value Planning Specialist

Job Description

• To constantly review and analyze current status of all company revenue lines status against business plan, products and services performance against their plans, performance of live offers, etc.
• To recognize optimal segments (Loyal, Churn, Geo,…) and develop promotional campaigns to respond downward trends and sudden drops also maintain growing trends in revenue.
• To identify revenue opportunities using base data and analytics, identify potential target segments by understanding each customer needs, potential and their feedback on live promotions, product and rate plan designs
• To monitor and assess impact of competitor activities, launch of new promotions, products and services on revenue and retention of company subscribers and use the result as input for team activities.
• To apply different methods like monitoring competitors, studying best practices, conducting brain storming sessions and gathering ideas, review and using predefined/previous marketing plans and etc.
• To initiate market plans to choose amongst the segments and decide for which one you should run the campaign for achieving revenue targets with maximum revenue increase.
• To create a balance on promotional campaigns to ensure both retention of customer and benefit for company.
• To submit generated campaigns to financial modeling team, ensuring financial models are prepared and confirmed for them all and communicate final approved campaigns to related product teams.
• To review promotional campaigns analysis (including competitor analysis, sector analysis, by-channel (business customer, consumers, etc.) generated by Customer Value Analysis to identify areas where company has challenges and opportunities and modify available promotional campaigns.
• To initiate generation of any adhoc/periodic report that helps team activities for market planning and communicate it with EDW or Customer Value Analysis.